CRO or Conversion Rate Optimisation is all about getting more from your visitors. Helping to convert them into more sales as there is no cheaper sale than one from an existing customer. If you manage to get them to spend twice the amount through some simple changes then you are on to a winner.
What is it all about though? Its about looking at user behaviour and making sure your website hits the mark. Different age groups, can mean different types.
There are some standard things that can be changed; form layouts and information pages for example. But to really fine tune it to your customer base means you get maximum sales out of it.
Your check out process may be too long, or your content may be in the wrong style. Different types of people and different environments mean people interact on the web in multiple ways. You need to ensure your website is correct for your audience.
Using lots of data and clever tools we can look for opportunities to improve your website. That, coupled with the experience in the team, you will get a good uplift in sales. From testing to implementation we can help you out.