Tracking data on your website to see whats happening is extremely useful as it actually gives you the numbers to make crucial decisions on day to day business. How do you know if a new change on the website has had a positive or negative impact without any data?
Its amazing what data can show up when you start digging. You can find broken pages, you can spot referring websites that send you lots of traffic. You can explain dips and peaks in sales.
By collecting the data you can make the correct decisions and improve things. This is a key way to keep up with your competitors and to help retain customers.
If you see certain pages making people leave the website then you know it needs changed. If you spot certain pages driving loads of sales then you need to see why and use that information across the whole website.
Analysis of the data can mean a massive difference to your bottom line, let our experts in to have a look.